Ibrahim Qatanani
Founder & CEOGrowth & Ops — ex-Apple retail
- 12 yrs ES/SE home-services: pricing, GTM, ops.
- Built SEO Gruppen; deep local vendor network.
- Founder capital committed: €204k.
Ops
GTM
Pricing
Everyone needs home services. But finding the right provider is a headache.
Cleaning, handyman work, painters, plumbers, nanny services — every household needs these. But today, getting help means:
- Searching online and comparing dozens of providers.
- Calling around, negotiating price, agreeing on time.
- Never knowing if the person who arrives is qualified or insured.
Other apps try to fix this — but they mostly act as “marketplaces of anyone.” You fill a form → strangers send different prices → you choose blindly. Little vetting. No standards. No real accountability.
The reality today
72%
Households used paid home services last year.
Households used paid home services last year.
48%
Had a negative experience (quality / trust / no-shows).
Had a negative experience (quality / trust / no-shows).
What’s missing in the market? Simplicity. Security. Efficiency.
Door2Day fixes this — completely.
Only vetted companies
Licensed, insured companies — never random individuals.
Fixed pricing
We set fair, transparent prices per service and city.
Automatic assignment
The app selects the best nearby provider. No comparing, no guessing.
Press a button → A vetted company shows up → Job gets done right.
How it works (literally):
1. Choose a service
Cleaning, handyman, repairs, nanny, etc.
2. See the fixed price
Everything is transparent. No negotiation.
3. We dispatch the best provider
Tracked by GPS. Rated by performance.
The Market Is Built for Quantity, Not Quality
Home and facility services remain fragmented, opaque, and reliability-starved across Europe and the GCC.
Europe’s €120B home and facility service market is massive — yet still runs on unverified listings and guesswork.
Platforms optimized for scale and price — not standards — have led to a race to the bottom.
No Verification
Anyone can list services — no license, no insurance, no screening.
Unreliable Execution
Missed appointments and zero accountability.
No Pricing Clarity
Hourly rates & hidden add-ons make planning impossible.
No Trusted Brand
Nothing consistent across countries.
Competitive Landscape
| Platform | Supply Model | Verification | Pricing | B2B | Markets |
|---|---|---|---|---|---|
 TaskRabbit |
Freelancers | Low | Variable | Low | EU/US |
 Helpling |
Freelancers + Agencies | Medium | Hourly | Limited | EU |
 Webel (ES) |
Freelancers | Low | Dynamic | No | ES |
 Justlife / Urban Co. |
Company-employed | Medium | Fixed | Yes | GCC |
 Door2Day |
Companies only | High (license + insurance) | Fixed per service | Strong | ES+SE (2026) · Nordics/GCC (2027) |
Positioning overview; details provided during diligence.
Door2Day solves verified supply, transparent pricing, and cross-border reliability for Europe’s most fragmented market.
Team
Operator DNA · Finance rigor · Product execution
Leadership
Sabbir Hossain
Lead EngineerFull-stack · Next.js · Laravel · AWS · Stripe
- 8+ yrs building marketplaces & ops tooling.
- Owns Customer, Provider & Admin portals (MVP).
- Dispatch, SLA tracking, and payments foundation.
Full-stack
Payments
SLA/Dispatch
Finance & Ops Advisors
Luis F. Botero
BQ Redovisning- Swedish GAAP, payroll & monthly close cadence.
- Controls for runway, burn & variance tracking.
- Advises SE entity reporting & compliance.
David Nordanskog
Schysst Ekonomi- Corp accounting & tax routines (SE).
- Entity setup, clean books, audit readiness.
- Scalable reporting structure for investors.
Execution Coverage Secured
No critical gaps at pre-seed: product is built, compliance covered in ES/SE, pricing & city-ops playbooks ready.
Product & Engineering
- Customer + Provider apps
- Admin panel + SLA engine
- Stripe Connect live
Operations
- Vetting & compliance workflows
- City launch playbook
- Provider scoring & routing
Finance & Governance
- SE + ES entity structure
- Payroll, invoicing & audit-ready books
- Monthly reporting cadence
Economics & 12-Month Plan
Lean team + disciplined CAC tied to one KPI: 1,000 daily orders run-rate.
Unit Economics (Launch Assumptions)
| Metric | Spain | Sweden |
|---|---|---|
| Avg Order Value (incl. VAT) | €80 | 1,400 SEK |
| Take Rate (flat) | 10% | 10% |
| Rev / Order (platform) | €8 | 140 SEK |
| 60-day Repeat Rate (assumed) | 60% | 55% |
| Target CAC | €16–€20 | 180–220 SEK |
| Payback Goal | < 60 days | < 60 days |
Notes: Payback driven by first order + early repeat in cleaning/garden/pool. Take rate ramps later with add-ons.
CAC Model (to 1k Daily Orders)
- Blended CAC targets: ES €16–20 · SE 180–220 SEK.
- Channel mix (launch): Search/LSA 45%, GMB/SEO 25%, Partnerships 20%, Referrals 10%.
- Payback: <60 days with 60% (ES) / 55% (SE) 60-day repeat; upsell via add-ons & subscriptions.
- Quality guardrails: pause channels if CSAT < 4.6 or on-time SLA < 92% rolling 14d.
Lean Hiring Plan (12 months)
| Role | When | Cost/mo |
|---|---|---|
| Senior Full-stack Dev | M1 | €4,500 |
| Frontend Engineer | M2 | €3,500 |
| Sales (2) — ES & SE | M3–M4 | €5,000 |
| Customer Service (2) | M3–M4 | €4,000 |
| Performance Marketer | M2 | €3,000 |
| City Ops (part-time) | M4 | €1,200 |
Founders cover product, ops, finance. Hires are staged and contingent on channel CAC & SLA/CSAT gates.
3-Year Financial Projection (10% Take Rate)
| Year | Active Customers | GMV (€) | Revenue (€) | EBITDA Margin |
|---|---|---|---|---|
| 2026 | 1,200 | €280,000 | €28,000 | -30% |
| 2027 | 9,000 | €5,600,000 | €560,000 | ~0% |
| 2028 | 24,000 | €15,800,000 | €1,580,000 | +15% |
Assumes ES & SE launch 2026; expansion 2027. Take rate 10% with add-ons/subscriptions improving ARPU over time.
Use of funds (€250k): Growth (€120k), Team (€85k), QA & Final Dev (€45k). Planned burn: ~€18k/mo avg → projected runway to Nov 2026 (subject to hiring gates).
Why Now
Timing advantages we’re leaning into.
Premiumisation
Affluent homeowners expect on-demand convenience and verified quality.
Trust & Compliance
EU norms favour insured companies over casual labour.
Cross-Border Demand
Expats & second-home owners want one trusted brand across countries.
Roadmap & Milestones
What this round gets us to.
Foundations in Place
MVP Complete Dec 2025
Verification Policy
QA Plan
Legal entities: Door2Day SL (ES, Oct 2025), Door2Day AB (SE, Nov 2025).
Founder investment: €204,000.
MVP: Customer, Provider & Admin portals. Stripe (test) active.
Beta: 60 users (Dec 2025 – Jan 2026).
Onboarding: Providers Feb–Mar 2026 (Marbella & Stockholm).
Milestones & Reporting Timeline
On TrackDec–Jan · Closed Beta
Done60 usersFeb–Mar 2026 · Provider Onboarding
In ProgressApr 2026 (ES) · Public Launch
NextMay 2026 (SE) · Sweden Launch
Queued
Transparency: Monthly investor updates include spend, provider signups, retention, and quality stats.
Investment & Financials
Use of Funds (€250,000)
| Acquisition budget (CAC targets above) | €120,000 |
| Team & Support (staged hiring plan) | €85,000 |
| QA & Final Dev | €45,000 |
12-Month Outcomes
- Runway: to Nov 2026 with disciplined burn.
- Seed gate: €50k MRR or 1k daily orders with stable CSAT & on-time SLAs.
Planned Spending Timeline (2026)
Staged deployment aligned to beta → launch → scale.
Raising €250k SAFE · €2.2M cap · 20% discount · closing Q1-26.
Runway to Nov 2026; Seed gate at €50k MRR or 1k daily orders.
Technology & Partners
Tech Stack
Core
Next.js · Laravel · MySQL · AWS · Stripe · Google Maps
Capabilities
Onboarding · Approvals · Dynamic pricing · Add-ons
Trust
License & insurance verification · Dispute flow · CSAT
MVP complete Dec 2025
Strategic & Verified Partners
Verified Partners
Key Metrics
Pre-launch: 0 cities live • 60 beta testers • 0 GMV
0
Beta Testers
Dec 2025 – Jan 2026
0
Founder Investment (k€)
Design + Development + Infra
0
Legal Entities
Door2Day SL (ES) & Door2Day AB (SE)
Risks & Mitigations
Cold-start supply
Hard to guarantee quality without enough providers.
Mitigation: companies-only onboarding, minimum docs, staggered category launch, pay-for-performance boosts.
Product reliability
Scheduling/payments must be flawless.
Mitigation: closed beta, error budgets & incident logs, Stripe fundamentals before scale.
Operational consistency
Standards drifting between cities.
Mitigation: city playbooks, quarterly audits, CSAT-linked incentives, de-listing policy.
Regulatory variance
Different tax & labour regimes per country.
Mitigation: companies-only supply, invoicing compliance, local counsel before expansion.
FAQ
Are you a marketplace?
No “anyone can sign up.” Only verified companies. We run pricing, vetting, routing and service standards.
How do you make money?
Take rate on completed jobs + repeat subscription services (weekly/bi-weekly cleaning & facility routines).
How do you keep quality high?
Companies are re-verified, GPS arrival tracked, and scored on timeliness and CSAT. Low performers are removed.
What does success look like?
Same-day fulfillment, >40% repeat rate, and 1,000 daily orders across Spain + Sweden. Seed unlock at €50k MRR.
Why We’re Building Door2Day
The problem is real — and fixable.
The home services market is broken: no-shows, inconsistent quality, and zero accountability — we’ve lived it as operators and customers.
- No-shows and last-minute cancellations
- Inconsistent quality with weak remediation
- Unverified providers and opaque pricing
- No unified, enterprise-ready platform for B2B clients
“We’re setting the standards that should have existed all along. With your investment, we won’t just enter the market — we’ll define it.”
— Ibrahim Qatanani, Founder & CEO
The MVP is complete. The team is ready. The market is waiting.
Investment Opportunity
Clear pre-seed terms & goals.
Raising €250k SAFE · €2.2M cap · 20% discount · closing Q1-26.
Runway to Nov 2026; Seed gate at €50k MRR or 1k daily orders.
Door2Day SL (Spain) Door2Day AB (Sweden) — Registered in Malaga, Spain & Stockholm, Sweden
CIF SPAIN: B24741704 | ORG SWEDEN: 559428-6451 | info@door2day.com | +34 642 304 441
All figures are preliminary and subject to due diligence.
LinkedIn: /company/door2day · Calendly: /door2day